Gaius Petronius Arbiter (AD27) was a Roman writer and courtier for Emperor Nero who devoted himself to a life of pleasure. Yet far from being an ordinary, vulgar profligate, he became known as an accomplished voluptuary. Showing capacity for outrageous indulgence, he was looked upon by Nero to be the absolute authority on questions of taste (arbiter elegantiae), especially with the science of alchemy.
In his memory we bring you ‘Regius’. The alchemy of cultivating and blending the finest aged tobacco to achieve the best possible taste, an even burning quality and elegant aromas.
We invite you to be arbiter elegantiae, the judge of elegance, of our beautifully hand crafted and flavoursome creations.